Reading time: 2 minutes. When designing or relaunching your company website, you’ve got a lot of options to consider to achieve better website functionality. Should you use video, sliders, hero images, animated navigation, etc. When defining your brand and brand message, you will clarify who your target market is so you’ll know who you
Reading time: 2 minutes. Business blogging can attract visitors to your site in an educative way to motivate followers to seek out your abilities. However, companies that do not know how to blog can turn off potential customers. Listed below are eight common blogging mistakes that newbies make that can reduce their ability to
Improve Your User’s Experience: Give Them A Reason to Stay Don’t make them think to find about ‘why am I visiting you?’ Optimize your site speed (‘too long to load’ is #1 reason to leave a site). Pop-up bots are accepted when they provide help; hated when all it does is try to sell.
Webmaster Tools are offered by both Google and Bing (edit: Google now calls theirs Search Console). They are easy to set-up and can help identify and fix issues with your website. What kind of issues? Recommendations to improve the ranking of your website. Problems accessing your website. Tips for helping them index all your
A new One Page Checkout for Zen Cart makes checkout faster. Website businesses are always looking to make things easier for our visitors. That is most true during the checkout process. Once a visitor has found something they want to purchase, the checkout should be as quick and painless as possible. Reducing clutter and distractions,
A popular way to increase both revenue and average order value is to offer up-sells and cross-sells in Zen Cart. What is an up-sell or a cross-sell? Up-sell: is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale.
Email continues to be one of the top, if not the top, marketing tool for many companies. Email metrics will tell you if what you're doing is working. This all starts with a goal. Define the Goal Setting S.M.A.R.T. goals is the very first step...before you even begin writing the content. You're goal will determine
Good business advice is hard to come by. You have to ask yourself: Can I trust them? Do they know what they're talking about? Will they steal my ideas? Can they really help me? SCORE provides free, expert business mentors through local chapters See their website for full details. SCORE is: Confidential Unbiased Free I've used them myself for
Have you ever wanted to give some customers special pricing? It sounds simple enough but can be difficult to implement in the way you want. You could use a coupon to give 10% off all products. But if you'd like to discount some products more than others, a coupon won't work. You could build a
Google announced late in 2014 that they'd start giving https pages a boost in rankings versus http. The web community has been waiting to see if switching to https improved rankings. There is now some pretty good evidence that Google is now giving https pages higher rankings. A Google update was detected around June 19, 2015,
