Never heard of microdata? You're not alone but knowing what it is and using microdata on your website will improve page rankings, click-through rates and user experience. Microdata is an HTML specification used to nest metadata within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a
A new One Page Checkout for Zen Cart makes checkout faster. Website businesses are always looking to make things easier for our visitors. That is most true during the checkout process. Once a visitor has found something they want to purchase, the checkout should be as quick and painless as possible. Reducing clutter and distractions,
For those needing a way to submit a product data feed to Google, the Zen Cart Google Base Data Feed by Magnetic One was a popular choice. It has some great options, was very flexible and easy to use. Unfortunately, Magnetic One has discontinued development and is no longer selling the Google Base Data Feed for Zen
Small business owners wear a lot of hats. Some we like, some we don't. Some we're good at and others not so much. If the task is not generating revenue, it should be delegated or minimized. Shipping automation is one such opportunity Think about the time you spend each day printing packing slips, printing shipping labels, updating
Have you ever wanted to give some customers special pricing? It sounds simple enough but can be difficult to implement in the way you want. You could use a coupon to give 10% off all products. But if you'd like to discount some products more than others, a coupon won't work. You could build a
Great customer service takes work and planning. The rewards for great customer service are immeasurable. Happy customers will: Return and re-order. Tell their friends. Share their experience on Facebook. Post links to your site on social media. Post images of your products on social media. Great customer service results in your customers doing marketing for
Did you ever wish you could log in as a customer in your Zen Cart? It's a common situation for some store owners. It can be used if you accept phone orders, orders via email or any other method that is not online directly through your Zen Cart. Logging in as the customer allows you
Installing Google Analytics for Zen Cart is one of the easier plugins (there are currently two to choose from) to install and arguably one of the most important. The data available via Google Analytics will be invaluable in making educated and informed decisions about your site. Using one of the two plugins (Simple Google Analytics
A Sitemap (also called Site Map) is one of the basics for any website. It's quite simple in what it does but that doesn't diminish it's value. Your Zen Cart Sitemap is a list of the pages on your site. It is an XML file that lists URLs for a site along with additional metadata
When it comes to managing order from your Zen Cart, there are three approaches. Use the default Orders function, export the order to a third-party system or install the Super Orders Plugin for Zen Cart. The default system covers the basics but much more is possible than the default order pages provide. Super Orders for
