Turn “One-Timers” into Loyal, Repeat Customers

Photo by Blake Wisz on Unsplash Turn “One-Timers” into Loyal, Repeat Customers The time and effort you devote to marketing is well worth it to attract new customers. Once they find you, the next hurdle is keeping their interest after their initial purchase. You want to be their go-to solution the next

By |2023-09-08T10:02:56-05:00September 8th, 2023|Branding, Marketing|0 Comments

Building Website Credibility

Image by Lisa Caroselli from Pixabay When shopping online, we’ve all visited websites where it takes just a glance to see that the vendor is not for us. And we’re gone. Or, we linger awhile, only to find that the businesses seem unreliable or amateur. In other words, these websites lack credibility.

By |2023-06-06T12:16:24-05:00June 6th, 2023|Branding, Marketing, Web Design|0 Comments

A Well-Designed Website Journey Increases Conversions

Photo by Kelly Sikkema on Unsplash A well-designed website takes a curious or casual visitor on a journey. It might start with a finding your site on a Google search, a social media post, through on-line ads or by word of mouth. The visitor views your homepage or landing page and determines

By |2023-05-04T07:51:38-05:00May 4th, 2023|Branding, Marketing, Web Design|0 Comments

When to Redesign your Website

Image from Pixabay How has your business evolved over the last few years? Have you added ecommerce to your operations? Shifted product or service offerings to attract a new customer base? Added new website features such as videos, chat lines, customer feedback, or signup pages? These business improvements may have stretched the

By |2023-04-07T15:10:04-05:00April 7th, 2023|Branding, Marketing, Web Design|0 Comments

Make Your Website Videos Count

An inviting website will build interest in your business and increase conversions. Adding videos to your website is a proven way to make it more attractive. Well placed, interesting videos engage visitors and spark interest where regular written text cannot. A recent Forbes Advisor article quoted, “Including videos on a website can increase time

By |2023-03-07T19:43:39-06:00March 7th, 2023|Branding, Marketing, Web Design|0 Comments

Reasons to Rebrand Your Website

Image by Gerd Altmann from Pixabay Like many small business owners, you pivoted to stay competitive during the last few years. Changing market conditions and buying habits meant adding ecommerce applications, new products and new customers. In effect, you rebranded your business. You revised your operations to reshape or restart your brand.

By |2022-10-12T08:05:36-05:00July 12th, 2022|Branding, Marketing|0 Comments

You Deserve a Better Business Website

Photo by Carl Heyerdahl on Unsplash Small business owners often choose basic website builder software for their first website. It’s quick and easy to create a site and establish a brand. Once your basic website is up and running, however, you’ll notice its inadequacies and wonder about upgrading. Upgrading from a basic

By |2022-06-08T16:23:15-05:00June 8th, 2022|Branding, Web Design, WordPress|0 Comments

How to Boost Your Brand by Meeting Shipping and Delivery Expectations

Every step of the purchasing process is an opportunity to build your brand. In fact, what happens after customers press the "order it" button can make or break their experience. Packaging and delivery intervals affect your brand reputation. Customers view quick delivery and sustainable packaging as important parts of the purchase experience. Don’t view

By |2022-03-25T08:56:11-05:00January 12th, 2022|Branding, Marketing|0 Comments

Are Customer Loyalty Programs Worth the Investment?

Loyalty programs are growing in popularity with ecommerce businesses. They help small businesses compete in the increasingly competitive ecommerce space, and can highlight their value over very large ecommerce sites. Business owners know that keeping existing customers is less expensive than attracting new ones. Customer loyalty programs can boost customer retention and sales. Data

By |2022-03-25T09:21:52-05:00December 7th, 2021|Branding, Marketing|0 Comments

Lower Your Customer Acquisition Cost

The Customer Acquisition Cost equation includes the cost of attracting visitors to your website. You attract customers by investing in advertising, marketing, emails, direct mails, promotions, and incentives. But attracting is only half the story. The goal is to convert a website visit into a purchase or lead, and that happens when visitors have

By |2022-03-25T10:35:20-05:00September 10th, 2021|Branding, Marketing, Upgrades & Patches, Web Design|0 Comments
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