Image by Lisa Caroselli from Pixabay When shopping online, we’ve all visited websites where it takes just a glance to see that the vendor is not for us. And we’re gone. Or, we linger awhile, only to find that the businesses seem unreliable or amateur. In other words, these websites lack credibility.
Photo by Kelly Sikkema on Unsplash A well-designed website takes a curious or casual visitor on a journey. It might start with a finding your site on a Google search, a social media post, through on-line ads or by word of mouth. The visitor views your homepage or landing page and determines
Image from Pixabay How has your business evolved over the last few years? Have you added ecommerce to your operations? Shifted product or service offerings to attract a new customer base? Added new website features such as videos, chat lines, customer feedback, or signup pages? These business improvements may have stretched the
An inviting website will build interest in your business and increase conversions. Adding videos to your website is a proven way to make it more attractive. Well placed, interesting videos engage visitors and spark interest where regular written text cannot. A recent Forbes Advisor article quoted, “Including videos on a website can increase time
Image by Gerd Altmann from Pixabay Like many small business owners, you pivoted to stay competitive during the last few years. Changing market conditions and buying habits meant adding ecommerce applications, new products and new customers. In effect, you rebranded your business. You revised your operations to reshape or restart your brand.
Photo by Carl Heyerdahl on Unsplash Small business owners often choose basic website builder software for their first website. It’s quick and easy to create a site and establish a brand. Once your basic website is up and running, however, you’ll notice its inadequacies and wonder about upgrading. Upgrading from a basic
Every step of the purchasing process is an opportunity to build your brand. In fact, what happens after customers press the "order it" button can make or break their experience. Packaging and delivery intervals affect your brand reputation. Customers view quick delivery and sustainable packaging as important parts of the purchase experience. Don’t view
Loyalty programs are growing in popularity with ecommerce businesses. They help small businesses compete in the increasingly competitive ecommerce space, and can highlight their value over very large ecommerce sites. Business owners know that keeping existing customers is less expensive than attracting new ones. Customer loyalty programs can boost customer retention and sales. Data
The Customer Acquisition Cost equation includes the cost of attracting visitors to your website. You attract customers by investing in advertising, marketing, emails, direct mails, promotions, and incentives. But attracting is only half the story. The goal is to convert a website visit into a purchase or lead, and that happens when visitors have
Do you really need a website to grow your business, or is a Facebook business page enough? After all, a Facebook page is free to set up, with the promise of reaching a large audience. Sounds good, right? But that’s a shortsighted approach to your online presence. Skipping a website will prevent you from
