Photo by Myriam Jessier on Unsplash The valuable data you get from Google Analytics, namely Google Universal Analytics (UA), is transitioning to Google Analytics 4 (GA4). Google introduced Google Analytics 4 (GA4) in 2020 with new features driven by changing customer behavior and government regulations. Since Google will discontinue the UA version
Search Engine Optimization (SEO) has been a hot topic for many years and will stay that way. It’s a big, wide ranging topic. One area that gets too little attention but can pay off HUGE is your on-site search. Think of this as internal SEO. As a business owner, you should be thinking about
When social media began, it was known for the connection it brought to people. You no longer had to pick up your phone and call someone to wish them a happy birthday; you could simply post on their wall with your best wishes. Social media platforms made it easy to keep up with the
One of the great things about having a website is to be able to track what visitors are doing. This data gives you accurate information you can use to make educated, informed decisions about changes to your site. Conversion rate optimization is the most obvious goal for your website. If you need a refresher on
Google Analytics provides lots of information. The key is to find the useful and actionable information. It's all too easy to get sucked into looking at interesting information that you can't do anything about. That's just a waste of time. A Google Analytics funnels are useful and actionable They are useful because it tells you how visitors are interacting
Google Analytics is a powerful tool for tracking your website data. The key is find, measure and monitor the right data for your business. You can spend hours poking around in Google Analytics and end up with nothing actionable. Google Analytics Dashboards will help You've got to focus on the metrics that are both
Once you've installed Google Analytics on your Zen Cart (covered here), the next step is setting the correct settings in your Google Analytics account. The Google Analytics settings for Zen Cart are required to ensure the data you want, the data you need, gets collected. You can't run reports on data that does not get
Installing Google Analytics for Zen Cart is one of the easier plugins (there are currently two to choose from) to install and arguably one of the most important. The data available via Google Analytics will be invaluable in making educated and informed decisions about your site. Using one of the two plugins (Simple Google Analytics
Google Analytics is a highly recommended analytics package. It's free but also very powerful. There is much useful data to be gathered and analyzed but arguably the most useful, since we are talking about eCommerce Zen Carts here, is conversion data. Conversions are defined as completed orders. We all engage in various forms of marketing
