Plan Now for Google Analytics GA4

Photo by Myriam Jessier on Unsplash The valuable data you get from Google Analytics, namely Google Universal Analytics (UA), is transitioning to Google Analytics 4 (GA4). Google introduced Google Analytics 4 (GA4) in 2020 with new features driven by changing customer behavior and government regulations. Since Google will discontinue the UA version

By |2022-05-05T09:45:14-05:00May 5th, 2022|Google Analytics, Marketing|0 Comments

Using On-Site Search Reports in Google Analytics to Improve Website Results

Search Engine Optimization (SEO) has been a hot topic for many years and will stay that way. It’s a big, wide ranging topic. One area that gets too little attention but can pay off HUGE is your on-site search. Think of this as internal SEO. As a business owner, you should be thinking about

By |2020-10-15T09:44:37-05:00September 8th, 2020|Google Analytics|0 Comments

Advertising on Social Media

When social media began, it was known for the connection it brought to people. You no longer had to pick up your phone and call someone to wish them a happy birthday; you could simply post on their wall with your best wishes. Social media platforms made it easy to keep up with the

By |2022-03-25T10:00:09-05:00July 28th, 2020|Google Analytics, Marketing|0 Comments

Conversion Rate Optimization with Google Analytics

One of the great things about having a website is to be able to track what visitors are doing. This data gives you accurate information you can use to make educated, informed decisions about changes to your site. Conversion rate optimization is the most obvious goal for your website.  If you need a refresher on

By |2020-10-20T09:04:36-05:00February 17th, 2020|Google Analytics|0 Comments

What are Google Analytics Funnels?

Google Analytics provides lots of information.  The key is to find the useful and actionable information.  It's all too easy to get sucked into looking at interesting information that you can't do anything about. That's just a waste of time. A Google Analytics funnels are useful and actionable They are useful because it tells you how visitors are interacting

By |2015-03-19T06:15:03-05:00March 19th, 2015|Google Analytics, Marketing|0 Comments

Google Analytics Dashboard

Google Analytics is a powerful tool for tracking your website data.  The key is find, measure and monitor the right data for your business.  You can spend hours poking around in Google Analytics and end up with nothing actionable. Google Analytics Dashboards will help You've got to focus on the metrics that are both

By |2020-10-21T18:57:54-05:00March 27th, 2014|Google Analytics, Marketing|0 Comments

Google Analytics Conversion Sources

Google Analytics is a highly recommended analytics package. It's free but also very powerful. There is much useful data to be gathered and analyzed but arguably the most useful, since we are talking about eCommerce Zen Carts here, is conversion data.  Conversions are defined as completed orders. We all engage in various forms of marketing

By |2013-04-25T21:19:04-05:00April 25th, 2013|Google Analytics, Marketing|0 Comments
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