Plugins give your website a lot of its power. They add features, streamline workflows, and unlock capabilities that are not available out of the box. They can also be the reason your site is slow, unstable, or vulnerable. Every plugin you install adds code that needs to be loaded, updated, and maintained. If you are
Image by John Howard from Pixabay Website speed isn’t just a technical detail, it’s a trust signal, a ranking factor, and a critical part of your customer experience. If your site takes too long to load, you’re losing visitors before they even have a chance to engage. Let’s break down why speed
Why Server Caching Matters Speed is everything when it comes to website performance. Studies show that 53% of visitors abandon a page if it takes longer than three seconds to load. That’s lost traffic, lost conversions, and lost revenue. Server caching is one of the most effective ways to optimize website speed and improve
Photo by Carl Heyerdahl on Unsplash Small business owners often choose basic website builder software for their first website. It’s quick and easy to create a site and establish a brand. Once your basic website is up and running, however, you’ll notice its inadequacies and wonder about upgrading. Upgrading from a basic
What are your top business goals? Grow revenues? Build brand recognition? Boost conversions? Reduce expenses? A well maintained website will help achieve these. Add a line item to your business plan saying, “Maintain the website on a regular basis,” to keep your business performing at its best and reach your goals. What does website
"It's broke". Have you ever said that to someone? Has anyone ever said it to you? It certainly conveys that something isn't working and help is needed. But it begs more questions in order for someone to fix whatever is broke. "It's broke" begs more questions in order for someone to fix whatever is broke.
Reading time: 2 minutes. Business blogging can attract visitors to your site in an educative way to motivate followers to seek out your abilities. However, companies that do not know how to blog can turn off potential customers. Listed below are eight common blogging mistakes that newbies make that can reduce their ability to
There are MANY factors that affect the way your website pages rank. Many of those are outside of your direct control. For this reason, it's so important to take full advantage of the factors you can control. One of the ranking factors is page speed. How quickly does you website load for a visitor? Visitors
One of the best things about a website is it's never 'done'. This means it's never perfect and you are always making it better, faster and safer. Some of this is directed solely at your customer. Faster loading pages, better quality images and easier checkout are a few. A website needs maintenance too. This
Part of a good business plan is a backup plan. When you run a website as part of your business, you better have a backup plan for your website. WordPress backup is easier than many other platforms due to the ease and number of plugins available. We've used and recommend BackWPUp for WordPress backup. BackWPUp is free, can
