There are MANY factors that affect the way your website pages rank. Many of those are outside of your direct control. For this reason, it’s so important to take full advantage of the factors you can control.
One of the ranking factors is page speed. How quickly does you website load for a visitor? Visitors want them to load fast. If it’s too slow, they will simply leave your site and go someplace else. This is why Google ranks faster sites higher than slower sites, it’s a better user experience.
Some of the factors affecting site speed are your website platform, hosting company, hosting plan and template design. Changes to any of these are not so simple and involve significant business processes.
That’s the beauty of a caching plugin.
A caching plugin works on top of all of these items. It doesn’t much care about these details. It will do it’s job regardless. So what is it’s job?
The way caching plugins work is by saving the dynamically generated pages and serving them from a saved copy, the cache, whenever a page is requested, rather than loading all of the website scripts and running database queries every time a page is viewed.
This is much faster for the visitor, reducing page load times, improving the customer experience and helping to increase your page ranking. The W3 Total Cache plugin is one of the most popular for WordPress.
W3 Total Cache is simple to install.
One of it’s biggest advantages is the level of customization if offers. There are twelve tabs on the settings page. This allows us to tweak the settings for your store to achieve the best results. Each site is a little different with different customizations, themes and plugins. Each hosting environment is a bit different. These differences mean the right settings for someone else may not be ideal for you. This is were having a professional install and configure it for you can be well worth the investment.
If you’re looking to improve your site…better user experience and better rankings…contact us to install and configure W3 Total Cache for your WordPress site.