How to Identify and Optimize Web Pages

Reading time: 5 minutes. The most logical way to optimize web pages is to pick a page with the MOST opportunity. You might think it is your homepage, but it may not be. You want to find a page that will have the biggest impact for your particular goal. The page will have a

By |2020-06-23T10:12:39-05:00June 15th, 2020|Marketing, Web Design|0 Comments

20 Business Reasons Why a Blogging Strategy Will Increase Your Success

Reading time: 4 minutes. Blogging is a term that many have heard of and perhaps you even blog for personal reasons.  However, a blogging strategy can be a significant reason why your company is more successful than those that do not blog. The following is a brief outline with one purpose: to help you

By |2020-06-26T08:17:39-05:00June 1st, 2020|Marketing, Web Design|0 Comments

12 Easy To Understand Points That Will Help You Understand SEO

Reading time: 5 minutes. SEO (Search Engine Optimization) is an acronym that many have heard, few know what the letters mean, fewer know what SEO is, how it helps them, and even fewer know how to execute it. The following is a brief outline with one purpose: to help you understand SEO enough of

By |2020-05-18T09:00:37-05:00May 13th, 2020|Branding, Marketing|0 Comments

5 Keys to Better Website Functionality

Reading time: 2 minutes. When designing or relaunching your company website, you’ve got a lot of options to consider to achieve better website functionality. Should you use video, sliders, hero images, animated navigation, etc. When defining your brand and brand message, you will clarify who your target market is so you’ll know who you

By |2020-05-12T10:14:31-05:00May 1st, 2020|Web Design, Marketing|0 Comments

8 Biggest Blogging Mistakes That Reduce Your Potential to Attract New Customers

Reading time: 2 minutes. Business blogging can attract visitors to your site in an educative way to motivate followers to seek out your abilities. However, companies that do not know how to blog can turn off potential customers. Listed below are eight common blogging mistakes that newbies make that can reduce their ability to

By |2020-05-18T08:50:30-05:00April 14th, 2020|Marketing, WordPress|0 Comments

7 Actions That Make A Successful Website

Improve Your User’s Experience:  Give Them A Reason to Stay Don’t make them think to find about ‘why am I visiting you?’ Optimize your site speed (‘too long to load’ is #1 reason to leave a site). Pop-up bots are accepted when they provide help; hated when all it does is try to sell.

By |2020-03-08T12:12:26-05:00April 1st, 2020|Marketing, Branding|0 Comments

Benefits of Webmaster Tools and Search Console Accounts

Webmaster Tools are offered by both Google and Bing (edit: Google now calls theirs Search Console). They are easy to set-up and can help identify and fix issues with your website. What kind of issues? Recommendations to improve the ranking of your website. Problems accessing your website. Tips for helping them index all your

By |2020-02-02T15:54:54-06:00December 20th, 2019|Marketing, Website Administration|0 Comments

Top Reason to Use Microdata on Your Website

Never heard of microdata? You're not alone but knowing what it is and using microdata on your website will improve page rankings, click-through rates and user experience. Microdata is an HTML specification used to nest metadata within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a

By |2019-11-06T21:48:30-06:00February 22nd, 2017|Marketing, WordPress Plugins, Zen Cart Plugins|0 Comments

Up-Sells and Cross-Sells in Zen Cart

A popular way to increase both revenue and average order value is to offer up-sells and cross-sells in Zen Cart. What is an up-sell or a cross-sell? Up-sell: is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale.

By |2016-11-19T10:32:04-06:00November 19th, 2016|Marketing|0 Comments