Use Email Capture Forms to Build Your Business

Photo from Pixabay Email marketing continues to be one of the best strategies for small businesses to increase sales and grow the business. It’s a popular and effective tool that works well if your email list is valid. One of the best ways to create a valid list is to build it

By |2023-01-23T13:54:25-06:00January 16th, 2023|Email, Marketing|0 Comments

Website Navigation for Higher Conversion Rates

A hard-to-navigate website is like a very disorganized closet. When you open it to look for something, your instinct is to close it again and give up. And that’s what visitors to your website will do if the navigation is confusing. A recent survey by Clutch found that 94% of people say easy navigation

By |2022-12-03T10:18:52-06:00December 6th, 2022|Marketing, Web Design|0 Comments

Email Marketing is Your Best Brand-Building Tool

If you feel that social media has replaced email marketing, you’re missing out on an effective marketing tool. Especially for small businesses, email marketing is economical and effective. It is the winning choice for building your brand and increasing sales. Photo by Brett Jordan on Unsplash According to Campaign Monitor’s email marketing

By |2022-12-03T10:23:57-06:00November 4th, 2022|Email, Marketing|0 Comments

Boost Email Marketing with Embedded Videos

Photo by Christian Wiediger on Unsplash Email marketing campaigns promote customer loyalty and attract new ones. As a business owner, you know that adding photos and other images to an email draws more interest than those with text only. Adding videos goes the next step and engages readers even more. Some small

By |2022-10-13T12:16:21-05:00October 13th, 2022|Email, Marketing|0 Comments

Understand the Competition to Help Your Business Grow

Image from Unsplash While competitors pose a threat to small business owners, they also offer the opportunity to grow and improve. Studying and tracking competitor websites helps small businesses learn their strengths and weaknesses. And they’ll learn more about their own unique business strengths, which they can use to develop powerful marketing

By |2022-09-13T09:11:12-05:00September 13th, 2022|Marketing|0 Comments

Is Offering Free Shipping Worth It?

Photo by Erik Mclean on Unsplash Small businesses adapted quickly to demand for on-line shopping in the last few years. Online shopping hasn’t slowed down, either. In a recent Jungle Scout survey, 72% of consumers said online spending either stayed the same or increased in 2Q 2022. Shoppers search and make decisions

By |2022-08-10T09:55:59-05:00August 7th, 2022|Marketing, Website Administration|0 Comments

Reasons to Rebrand Your Website

Image by Gerd Altmann from Pixabay Like many small business owners, you pivoted to stay competitive during the last few years. Changing market conditions and buying habits meant adding ecommerce applications, new products and new customers. In effect, you rebranded your business. You revised your operations to reshape or restart your brand.

By |2022-10-12T08:05:36-05:00July 12th, 2022|Branding, Marketing|0 Comments

Plan Now for Google Analytics GA4

Photo by Myriam Jessier on Unsplash The valuable data you get from Google Analytics, namely Google Universal Analytics (UA), is transitioning to Google Analytics 4 (GA4). Google introduced Google Analytics 4 (GA4) in 2020 with new features driven by changing customer behavior and government regulations. Since Google will discontinue the UA version

By |2022-05-05T09:45:14-05:00May 5th, 2022|Google Analytics, Marketing|0 Comments

Add Social Proof to Boost Revenues

So many choices! Shopping online can be overwhelming. With so many vendors, brands and products, buyers need help making purchase decisions. Social proof gives shoppers feedback from other shoppers to make it easier. Coined by Robert Cialdini in his 1984 book Influence: Science and Practice, social proof is when people copy the actions of others

By |2022-03-25T08:48:16-05:00February 4th, 2022|Marketing, Web Design|0 Comments

How to Boost Your Brand by Meeting Shipping and Delivery Expectations

Every step of the purchasing process is an opportunity to build your brand. In fact, what happens after customers press the "order it" button can make or break their experience. Packaging and delivery intervals affect your brand reputation. Customers view quick delivery and sustainable packaging as important parts of the purchase experience. Don’t view

By |2022-03-25T08:56:11-05:00January 12th, 2022|Branding, Marketing|0 Comments
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