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Top Reason to Use Microdata on Your Website

Never heard of microdata? You're not alone but knowing what it is and using microdata on your website will improve page rankings, click-through rates and user experience. Microdata is an HTML specification used to nest metadata within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a

By |2019-11-06T21:48:30-06:00February 22nd, 2017|Marketing, WordPress Plugins, Zen Cart Plugins|0 Comments

Up-Sells and Cross-Sells in Zen Cart

A popular way to increase both revenue and average order value is to offer up-sells and cross-sells in Zen Cart. What is an up-sell or a cross-sell? Up-sell: is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale.

By |2016-11-19T10:32:04-06:00November 19th, 2016|Marketing|0 Comments

Top 5 Email Metrics to Track

Email continues to be one of the top, if not the top, marketing tool for many companies. Email metrics will tell you if what you're doing is working. This all starts with a goal. Define the Goal Setting S.M.A.R.T. goals is the very first step...before you even begin writing the content. You're goal will determine

By |2016-05-20T06:20:05-05:00May 20th, 2016|Marketing|0 Comments

Get Help From A SCORE Business Mentor

Good business advice is hard to come by. You have to ask yourself: Can I trust them? Do they know what they're talking about? Will they steal my ideas? Can they really help me? SCORE provides free, expert business mentors through local chapters See their website for full details. SCORE is: Confidential Unbiased Free I've used them myself for

By |2016-02-08T10:03:29-06:00February 8th, 2016|Marketing|0 Comments

Dual Pricing Plugin for Zen Cart

Have you ever wanted to give some customers special pricing? It sounds simple enough but can be difficult to implement in the way you want. You could use a coupon to give 10% off all products. But if you'd like to discount some products more than others, a coupon won't work. You could build a

By |2015-11-10T15:38:31-06:00November 10th, 2015|Marketing, Zen Cart Plugins|2 Comments

Learn the What and Why of Website Goals

Do you know why you have a website? If you're answer is 'because I'm supposed to' then I'd tell you that you don't. Your website should have specific, measurable goals.  It might be an obvious goal like to sell products. But you can't stop there because that is not a well defined goal. What is a well

By |2015-06-12T15:10:58-05:00June 12th, 2015|Marketing|0 Comments

Autoresponder for Great Customer Service

Great customer service takes work and planning. The rewards for great customer service are immeasurable. Happy customers will: Return and re-order. Tell their friends. Share their experience on Facebook. Post links to your site on social media. Post images of your products on social media. Great customer service results in your customers doing marketing for

By |2015-03-26T11:12:33-05:00March 26th, 2015|Marketing, Zen Cart, Zen Cart Plugins|0 Comments