Reading time: 5 minutes. The most logical way to optimize web pages is to pick a page with the MOST opportunity. You might think it is your homepage, but it may not be. You want to find a page that will have the biggest impact for your particular goal. The page will have a
Reading time: 4 minutes. Blogging is a term that many have heard of and perhaps you even blog for personal reasons. However, a blogging strategy can be a significant reason why your company is more successful than those that do not blog. The following is a brief outline with one purpose: to help you
Reading time: 5 minutes. SEO (Search Engine Optimization) is an acronym that many have heard, few know what the letters mean, fewer know what SEO is, how it helps them, and even fewer know how to execute it. The following is a brief outline with one purpose: to help you understand SEO enough of
Reading time: 2 minutes. When designing or relaunching your company website, you’ve got a lot of options to consider to achieve better website functionality. Should you use video, sliders, hero images, animated navigation, etc. When defining your brand and brand message, you will clarify who your target market is so you’ll know who you
Reading time: 2 minutes. Business blogging can attract visitors to your site in an educative way to motivate followers to seek out your abilities. However, companies that do not know how to blog can turn off potential customers. Listed below are eight common blogging mistakes that newbies make that can reduce their ability to
Improve Your User’s Experience: Give Them A Reason to Stay Don’t make them think to find about ‘why am I visiting you?’ Optimize your site speed (‘too long to load’ is #1 reason to leave a site). Pop-up bots are accepted when they provide help; hated when all it does is try to sell.
Webmaster Tools are offered by both Google and Bing (edit: Google now calls theirs Search Console). They are easy to set-up and can help identify and fix issues with your website. What kind of issues? Recommendations to improve the ranking of your website. Problems accessing your website. Tips for helping them index all your
Never heard of microdata? You're not alone but knowing what it is and using microdata on your website will improve page rankings, click-through rates and user experience. Microdata is an HTML specification used to nest metadata within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a
A new One Page Checkout for Zen Cart makes checkout faster. Website businesses are always looking to make things easier for our visitors. That is most true during the checkout process. Once a visitor has found something they want to purchase, the checkout should be as quick and painless as possible. Reducing clutter and distractions,
A popular way to increase both revenue and average order value is to offer up-sells and cross-sells in Zen Cart. What is an up-sell or a cross-sell? Up-sell: is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale.