Plan Now for Google Analytics GA4

Photo by Myriam Jessier on Unsplash The valuable data you get from Google Analytics, namely Google Universal Analytics (UA), is transitioning to Google Analytics 4 (GA4). Google introduced Google Analytics 4 (GA4) in 2020 with new features driven by changing customer behavior and government regulations. Since Google will discontinue the UA version

By |2022-05-05T09:45:14-05:00May 5th, 2022|Google Analytics, Marketing|0 Comments

Add Social Proof to Boost Revenues

So many choices! Shopping online can be overwhelming. With so many vendors, brands and products, buyers need help making purchase decisions. Social proof gives shoppers feedback from other shoppers to make it easier. Coined by Robert Cialdini in his 1984 book Influence: Science and Practice, social proof is when people copy the actions of others

By |2022-03-25T08:48:16-05:00February 4th, 2022|Marketing, Web Design|0 Comments

How to Boost Your Brand by Meeting Shipping and Delivery Expectations

Every step of the purchasing process is an opportunity to build your brand. In fact, what happens after customers press the "order it" button can make or break their experience. Packaging and delivery intervals affect your brand reputation. Customers view quick delivery and sustainable packaging as important parts of the purchase experience. Don’t view

By |2022-03-25T08:56:11-05:00January 12th, 2022|Branding, Marketing|0 Comments

Are Customer Loyalty Programs Worth the Investment?

Loyalty programs are growing in popularity with ecommerce businesses. They help small businesses compete in the increasingly competitive ecommerce space, and can highlight their value over very large ecommerce sites. Business owners know that keeping existing customers is less expensive than attracting new ones. Customer loyalty programs can boost customer retention and sales. Data

By |2022-03-25T09:21:52-05:00December 7th, 2021|Branding, Marketing|0 Comments

How Can Content Marketing Help Reduce Customer Churn?

In the age of the Internet, digital marketing is one of the most cost-effective ways to cultivate an audience for businesses. Be it through the website, social media, or a good mix of both, digital marketing is ideal for businesses with limited marketing budgets. However, no matter how strong your digital marketing strategy is,

By |2022-03-25T10:38:23-05:00December 1st, 2021|Marketing|0 Comments

Consumers Prefer To Shop Small Businesses More Than You Think

Some days it seems as though everyone buys everything online from the huge B2C ecommerce businesses. Prices are low and ordering is easy. Can small businesses compete with them? The answer is a resounding yes! Small businesses offer benefits that huge ecommerce sites can’t. Small business owners need to recognize and communicate them so they

By |2021-11-10T13:02:52-06:00November 9th, 2021|Marketing|0 Comments

Convert Website Visitors into Loyal Customers

Success! Your marketing strategy is bringing visitors to your website. Once there, you only have three seconds to engage them. A pleasing customer experience will compel visitors to choose products or services, complete the purchase and encourage future purchases. How do you create interest and complete a sale? Business owners and website designers each

By |2022-03-25T10:42:08-05:00October 11th, 2021|Marketing, Web Design|0 Comments

Lower Your Customer Acquisition Cost

The Customer Acquisition Cost equation includes the cost of attracting visitors to your website. You attract customers by investing in advertising, marketing, emails, direct mails, promotions, and incentives. But attracting is only half the story. The goal is to convert a website visit into a purchase or lead, and that happens when visitors have

By |2022-03-25T10:35:20-05:00September 10th, 2021|Branding, Marketing, Upgrades & Patches, Web Design|0 Comments

Business email: Make it Professional and Avoid Spam Filters

Are your emails reaching your customer’s inbox? Sending business email is an important part of your marketing strategy, so you want to make sure your emails go into your customer’s inbox and not to a spam folder. Two keys to successful emailing are knowing about spam filters and using a professional, business email address.

By |2022-03-25T10:30:54-05:00August 8th, 2021|Email, Marketing|0 Comments

Do I Need a Website if I Have a Facebook Page?

Do you really need a website to grow your business, or is a Facebook business page enough? After all, a Facebook page is free to set up, with the promise of reaching a large audience. Sounds good, right? But that’s a shortsighted approach to your online presence. Skipping a website will prevent you from

By |2021-07-07T11:29:56-05:00July 7th, 2021|Branding, Marketing|0 Comments
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