Website Navigation for Higher Conversion Rates

A hard-to-navigate website is like a very disorganized closet. When you open it to look for something, your instinct is to close it again and give up. And that’s what visitors to your website will do if the navigation is confusing. A recent survey by Clutch found that 94% of people say easy navigation

By |2022-12-03T10:18:52-06:00December 6th, 2022|Marketing, Web Design|0 Comments

You Deserve a Better Business Website

Photo by Carl Heyerdahl on Unsplash Small business owners often choose basic website builder software for their first website. It’s quick and easy to create a site and establish a brand. Once your basic website is up and running, however, you’ll notice its inadequacies and wonder about upgrading. Upgrading from a basic

By |2022-06-08T16:23:15-05:00June 8th, 2022|Branding, Web Design, WordPress|0 Comments

What Does It Mean To Be Mobile First?

Maybe your business website was designed before mobile ecommerce become popular. Maybe you recently added ecommerce to your site. Either way, your website traffic will improve when it’s designed with the mobile user in mind. As of 2021, over half of all website traffic came from mobile devices. The growth rate has been rising

By |2022-04-06T08:57:20-05:00April 6th, 2022|Web Design|0 Comments

Add Social Proof to Boost Revenues

So many choices! Shopping online can be overwhelming. With so many vendors, brands and products, buyers need help making purchase decisions. Social proof gives shoppers feedback from other shoppers to make it easier. Coined by Robert Cialdini in his 1984 book Influence: Science and Practice, social proof is when people copy the actions of others

By |2022-03-25T08:48:16-05:00February 4th, 2022|Marketing, Web Design|0 Comments

Convert Website Visitors into Loyal Customers

Success! Your marketing strategy is bringing visitors to your website. Once there, you only have three seconds to engage them. A pleasing customer experience will compel visitors to choose products or services, complete the purchase and encourage future purchases. How do you create interest and complete a sale? Business owners and website designers each

By |2022-03-25T10:42:08-05:00October 11th, 2021|Marketing, Web Design|0 Comments

Lower Your Customer Acquisition Cost

The Customer Acquisition Cost equation includes the cost of attracting visitors to your website. You attract customers by investing in advertising, marketing, emails, direct mails, promotions, and incentives. But attracting is only half the story. The goal is to convert a website visit into a purchase or lead, and that happens when visitors have

By |2022-03-25T10:35:20-05:00September 10th, 2021|Branding, Marketing, Upgrades & Patches, Web Design|0 Comments

3 Things You’ll Need for Your First Website Design Meeting

Your business deserves a great website that expresses your brand, attracts your target audience and helps you reach your goals. You’ll need a knowledgeable website designer who will turn your needs with the right design. Once you find the right designer, you’ll want to prepare for your first meeting so you can communicate your

By |2022-03-25T10:24:21-05:00June 16th, 2021|Branding, Marketing, Web Design|0 Comments

Google’s Core Web Vitals Update – Will It Affect Your Website Ranking?

In May 2021, Google will update their core web vitals metrics, which measure website performance from a user point of view. Specifically, the three core web vitals will measure how fast a page’s largest image or text block loads (Largest Contentful Paint), how fast a page becomes visible to the user (First Input Delay),

By |2021-05-07T09:40:38-05:00May 4th, 2021|Web Design, Website Administration|0 Comments

How to Start the Website Creation Process – With Website Content or Website Design?

You’re ready to invest in your website for your business and you’re eager to see results. You want increased traffic to the site, increased engagement by viewers, and increased sales. Many business owners are so eager to get a new site launched that when they meet with their web designer they immediately want to

By |2022-03-25T10:27:31-05:00April 6th, 2021|Branding, Marketing, Web Design|0 Comments

Questions from Customers are Gold

Questions from customers can be some of the most valuable, and easiest to create, data you have on your website. Think about why someone comes to your website. They have a need or a problem they want to solve. They go looking for an answer to the question "Will this solve my problem?". There

By |2022-03-25T09:32:57-05:00November 16th, 2020|Marketing, Web Design|0 Comments
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