As a business owner, you know that a high-performing, reliable website is crucial for your online presence. However, one often overlooked aspect of website quality is accessibility. Making your website accessible can significantly boost your business’s reach, enhance SEO, and improve overall growth. While the idea might seem overwhelming, familiarizing yourself with accessibility standards
Registration is now open for my next SCORE webinar on “How to Prepare for a Successful Website Development Project,” scheduled for April 25, 2024, at 6:30 pm. It will be 60-90 minutes long and include Q&A time. Find registration information at . SCORE is the nation's largest network of volunteer business mentors who help
Image by 200 Degrees from Pixabay Ecommerce Website Expectations Online shopping is more popular today than ever. Users look for websites that are a good fit for their needs and exude the “feel” they want. And they make a judgment – quickly. In this environment, small businesses strive to keep their websites
Image by Diego Velázquez from Pixabay Three SEO Trends for 2024 Search Engine Optimization (SEO) equips your small business website with tools that work hard to attract customers. But optimizing your site is not a one and done task. SEO rules are always changing. As Google’s algorithms evolve, it’s a good idea
Better Search Results with Both On-Site and Off-Site SEO Photo by Edho Pratama on Unsplash Getting better search results for your well-designed website is an ongoing task. Search engine optimization (SEO) optimizes websites to increase search ranking results. The best SEO strategy includes both On-site and Off-site SEO. A good website designer
Image by Lisa Caroselli from Pixabay When shopping online, we’ve all visited websites where it takes just a glance to see that the vendor is not for us. And we’re gone. Or, we linger awhile, only to find that the businesses seem unreliable or amateur. In other words, these websites lack credibility.
Photo by Kelly Sikkema on Unsplash A well-designed website takes a curious or casual visitor on a journey. It might start with a finding your site on a Google search, a social media post, through on-line ads or by word of mouth. The visitor views your homepage or landing page and determines
Image from Pixabay How has your business evolved over the last few years? Have you added ecommerce to your operations? Shifted product or service offerings to attract a new customer base? Added new website features such as videos, chat lines, customer feedback, or signup pages? These business improvements may have stretched the
An inviting website will build interest in your business and increase conversions. Adding videos to your website is a proven way to make it more attractive. Well placed, interesting videos engage visitors and spark interest where regular written text cannot. A recent Forbes Advisor article quoted, “Including videos on a website can increase time
Photo from Pixabay A hard-to-navigate website is like a very disorganized closet. When you open it to look for something, your instinct is to close it again and give up. And that’s what visitors to your website will do if the navigation is confusing. A recent survey by Clutch found that 94%
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