Google Analytics provides lots of information. The key is to find the useful and actionable information. It's all too easy to get sucked into looking at interesting information that you can't do anything about. That's just a waste of time. A Google Analytics funnels are useful and actionable They are useful because it tells you how visitors are interacting
Google is a lot of things, some good and some bad. But few can argue they are not good at generating revenue and profits. One of the keys to this is user experience. They are constantly testing, just like Amazon. You're testing, right? They need the user experience to be good so you keep coming
You've been told you need a 'responsive template' for your website. But why? What is a responsive template? Mobile is getting more and more popular. Not just for browsing but also for buying online. Websites used to be designed for desktop computers with wide, big screens. Phones have different requirements: Smaller screens so less content
When was the last time you read your About Us page? You have one, right? The About Us page is a very unique opportunity to talk to your shoppers and turn them into customers. It's not about selling. It's one of the few pages on your site that isn't not about selling. It's also not
Every page on your site should have a clear Call To Action. What is a Call To Action? It's the next step you want your user to make. The clearest example is the product page on your Zen Cart. The Call To Action is the Add To Cart. You want visitors to purchase from you
You know security is important. You have an SSL installed. Your site displays the SSL lock in the address bar to confirm it. Have you checked recently? If your site is displaying a security warning, that could have as big an effect on conversions and shopper confidence as if you didn't have an SSL in
When a visitor registers and creates an account at your website they are immediately sent the Zen Cart Welcome Email. Does yours look like this? The default text. Dear James, We wish to welcome you to Wheaton Website Services. You are now registered with our store and have account privileges: With your account, you can
Google Analytics is a powerful tool for tracking your website data. The key is find, measure and monitor the right data for your business. You can spend hours poking around in Google Analytics and end up with nothing actionable. Google Analytics Dashboards will help You've got to focus on the metrics that are both
Once you've installed Google Analytics on your Zen Cart (covered here), the next step is setting the correct settings in your Google Analytics account. The Google Analytics settings for Zen Cart are required to ensure the data you want, the data you need, gets collected. You can't run reports on data that does not get
A lot has been written about SEO Friendly URLs. Some of it is confusing and misleading. Zen Cart URLs can be crawled just fine by all the major search engines so the 'friendly' part is a misnomer. A more appropriate name would be People Friendly URLs. These two urls are for the same page: http://www.wheatonwebsiteservices.com/services/zen-cart-installation