Once you've installed Google Analytics on your Zen Cart (covered here), the next step is setting the correct settings in your Google Analytics account. The Google Analytics settings for Zen Cart are required to ensure the data you want, the data you need, gets collected. You can't run reports on data that does not get
A lot has been written about SEO Friendly URLs. Some of it is confusing and misleading. Zen Cart URLs can be crawled just fine by all the major search engines so the 'friendly' part is a misnomer. A more appropriate name would be People Friendly URLs. These two urls are for the same page: http://www.wheatonwebsiteservices.com/services/zen-cart-installation
The Autoresponder plugin in Zen Cart will automatically send email follow-ups to your customers. Up to three preset emails can be configured in the admin. You choose the number of days after purchase to send them along with the subject and message text. The most popular use of this plugin is an order follow-up. The
Keeping in touch with your customers is essential. There are lots of ways to do that these days but one of the most effective is still with an email newsletter. The MailChimp Newsletter Plugin for Zen Cart is the best option for several reasons. Integration is seamless (better than any other service). Free and low
Google Analytics is a highly recommended analytics package. It's free but also very powerful. There is much useful data to be gathered and analyzed but arguably the most useful, since we are talking about eCommerce Zen Carts here, is conversion data. Conversions are defined as completed orders. We all engage in various forms of marketing
Customer service *begins* when your customer places an order. A receipt with helpful and appropriate information is usually next...but don't stop there. If you continue to provide helpful and appropriate order information, your customer will be more likely to re-order from you and to tell their friends about the great experience they had buying from
Abandoned shopping carts are a hot topic among online marketers and for good reason. These shoppers found your store, found something they wanted to buy, added it to their cart...but didn't complete their order. The Recover Cart Sales plugin for Zen Cart allows you the opportunity to contact these valuable shoppers and try one
Zopim and other chat services are very popular and many shoppers have come to expect them. They want instant answers to their questions. We use Zopim chat and have installed it for a number of clients. It is: integrate very easily with Zen Cart. has a great free offering. is super simple to use. does