You’ve been told you need a ‘responsive template’ for your website. But why? What is a responsive template?

Mobile is getting more and more popular. Not just for browsing but also for buying online. Websites used to be designed for desktop computers with wide, big screens.  Phones have different requirements:

  • Smaller screens so less content fits.
  • No mouse for clicking or to hover over links and images.
  • Text needs to be bigger and more white space.
  • Buttons need to be bigger to accommodate fingers taps instead of mouse clicks.
  • Slower connections to page size is more important.

A responsive template “is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). A site designed …to be responsive… adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries.”

This is an example of a non-responsive template

Notice how the site does not change at smaller screen sizes.  The content simply gets cut off forcing the user to scroll to see the full page.

This is an example of a responsive template

Notice how the site changes at smaller screens.  The change in design and layout is done so that the site is usable at these sizes. It does not care what device is being used, just the size of the window.  This means it will function on any device.

For Zen Cart, the template is the design so you need a responsive template for your site.  This is not in addition to your current template.  This is a new template, a responsive one.

Google and Bing have announced they will use the presence of a mobile friendly website as a factor in their search results. What to see what Google thinks of your site? Enter your site url into their tool at:

If you search from a mobile device, Google clearly indicates if your site is mobile friendly or not.  This will improve click through rates for sites that are.

Mobile Friendly by Google

If you need help finding and installing a responsive template for our website, please Contact Us!