Part of a good business plan is a backup plan. When you run a website as part of your business, you better have a backup plan for your website. WordPress backup is easier than many other platforms due to the ease and number of plugins available. We've used and recommend BackWPUp for WordPress backup. BackWPUp is free, can
Authorize.Net announced an upcoming change to their network. You can read the announcement here. The obvious questions are does this affect me and do I need to do anything. If you do not use Authorize.Net than you do not need to do anything. Stop reading and go about your day. If you do use Authorize.Net, keep reading.
Google announced late in 2014 that they'd start giving https pages a boost in rankings versus http. The web community has been waiting to see if switching to https improved rankings. There is now some pretty good evidence that Google is now giving https pages higher rankings. A Google update was detected around June 19, 2015,
Do you know why you have a website? If you're answer is 'because I'm supposed to' then I'd tell you that you don't. Your website should have specific, measurable goals. It might be an obvious goal like to sell products. But you can't stop there because that is not a well defined goal. What is a
Great customer service takes work and planning. The rewards for great customer service are immeasurable. Happy customers will: Return and re-order. Tell their friends. Share their experience on Facebook. Post links to your site on social media. Post images of your products on social media. Great customer service results in your customers doing marketing for
Google Analytics provides lots of information. The key is to find the useful and actionable information. It's all too easy to get sucked into looking at interesting information that you can't do anything about. That's just a waste of time. A Google Analytics funnels are useful and actionable They are useful because it tells you how visitors are interacting
Google is a lot of things, some good and some bad. But few can argue they are not good at generating revenue and profits. One of the keys to this is user experience. They are constantly testing, just like Amazon. You're testing, right? They need the user experience to be good so you keep coming
If you have a PayPal account, you'll likely be getting an email from them talking about upgrading their SSL certificates. You'll likely ask, what does this mean for me? The short answer is Zen Cart software is not affected by these changes. But that does not mean you can delete the email and forget about
You've been told you need a 'responsive template' for your website. But why? What is a responsive template? Mobile is getting more and more popular. Not just for browsing but also for buying online. Websites used to be designed for desktop computers with wide, big screens. Phones have different requirements: Smaller screens so less content
WordPress is a wonderful platform not just for blogging but also for most any content website. With content being king, this means WordPress is a very popular platform. Some estimates put it at 19% of all websites, meaning about 74 million WordPress sites out there. This makes it a very popular target for hackers. WordPress security
