Google is a lot of things, some good and some bad. But few can argue they are not good at generating revenue and profits. One of the keys to this is user experience. They are constantly testing, just like Amazon. You're testing, right? They need the user experience to be good so you keep coming
If you have a PayPal account, you'll likely be getting an email from them talking about upgrading their SSL certificates. You'll likely ask, what does this mean for me? The short answer is Zen Cart software is not affected by these changes. But that does not mean you can delete the email and forget about
You've been told you need a 'responsive template' for your website. But why? What is a responsive template? Mobile is getting more and more popular. Not just for browsing but also for buying online. Websites used to be designed for desktop computers with wide, big screens. Phones have different requirements: Smaller screens so less content
WordPress is a wonderful platform not just for blogging but also for most any content website. With content being king, this means WordPress is a very popular platform. Some estimates put it at 19% of all websites, meaning about 74 million WordPress sites out there. This makes it a very popular target for hackers. WordPress security
When was the last time you read your About Us page? You have one, right? The About Us page is a very unique opportunity to talk to your shoppers and turn them into customers. It's not about selling. It's one of the few pages on your site that isn't not about selling. It's also not
Every page on your site should have a clear Call To Action. What is a Call To Action? It's the next step you want your user to make. The clearest example is the product page on your Zen Cart. The Call To Action is the Add To Cart. You want visitors to purchase from you
You know security is important. You have an SSL installed. Your site displays the SSL lock in the address bar to confirm it. Have you checked recently? If your site is displaying a security warning, that could have as big an effect on conversions and shopper confidence as if you didn't have an SSL in
The recently announced POODLE security vulnerability has caused those in the security industry, and primarily in the payment processing business, to re-evaluate. PayPal and Authorize.net have both announced they will end support for SSL v3. What does that mean? An article from Authorize.net does a nice job explaining what is POODLE and what it means. As
Did you ever wish you could log in as a customer in your Zen Cart? It's a common situation for some store owners. It can be used if you accept phone orders, orders via email or any other method that is not online directly through your Zen Cart. Logging in as the customer allows you
When a visitor registers and creates an account at your website they are immediately sent the Zen Cart Welcome Email. Does yours look like this? The default text. Dear James, We wish to welcome you to Wheaton Website Services. You are now registered with our store and have account privileges: With your account, you can