Google Analytics is a powerful tool for tracking your website data. The key is find, measure and monitor the right data for your business. You can spend hours poking around in Google Analytics and end up with nothing actionable. Google Analytics Dashboards will help You've got to focus on the metrics that are both
Once you've installed Google Analytics on your Zen Cart (covered here), the next step is setting the correct settings in your Google Analytics account. The Google Analytics settings for Zen Cart are required to ensure the data you want, the data you need, gets collected. You can't run reports on data that does not get
Installing Google Analytics for Zen Cart is one of the easier plugins (there are currently two to choose from) to install and arguably one of the most important. The data available via Google Analytics will be invaluable in making educated and informed decisions about your site. Using one of the two plugins (Simple Google Analytics
A Sitemap (also called Site Map) is one of the basics for any website. It's quite simple in what it does but that doesn't diminish it's value. Your Zen Cart Sitemap is a list of the pages on your site. It is an XML file that lists URLs for a site along with additional metadata
When it comes to managing order from your Zen Cart, there are three approaches. Use the default Orders function, export the order to a third-party system or install the Super Orders Plugin for Zen Cart. The default system covers the basics but much more is possible than the default order pages provide. Super Orders for
A lot has been written about SEO Friendly URLs. Some of it is confusing and misleading. Zen Cart URLs can be crawled just fine by all the major search engines so the 'friendly' part is a misnomer. A more appropriate name would be People Friendly URLs. These two urls are for the same page: http://www.wheatonwebsiteservices.com/services/zen-cart-installation
The Sales report Plugin for Zen Cart is one of those great little tools. It won't replace an accounting program but will answer many basic and some not so basic sales questions. As expected, you can run reports on sales this week, last month, year to date, etc. If you need some basic info on
The Autoresponder plugin in Zen Cart will automatically send email follow-ups to your customers. Up to three preset emails can be configured in the admin. You choose the number of days after purchase to send them along with the subject and message text. The most popular use of this plugin is an order follow-up. The
Keeping in touch with your customers is essential. There are lots of ways to do that these days but one of the most effective is still with an email newsletter. The MailChimp Newsletter Plugin for Zen Cart is the best option for several reasons. Integration is seamless (better than any other service). Free and low
Google Analytics is a highly recommended analytics package. It's free but also very powerful. There is much useful data to be gathered and analyzed but arguably the most useful, since we are talking about eCommerce Zen Carts here, is conversion data. Conversions are defined as completed orders. We all engage in various forms of marketing