When was the last time you read your About Us page? You have one, right? The About Us page is a very unique opportunity to talk to your shoppers and turn them into customers. It's not about selling. It's one of the few pages on your site that isn't not about selling. It's also not
Every page on your site should have a clear Call To Action. What is a Call To Action? It's the next step you want your user to make. The clearest example is the product page on your Zen Cart. The Call To Action is the Add To Cart. You want visitors to purchase from you
You know security is important. You have an SSL installed. Your site displays the SSL lock in the address bar to confirm it. Have you checked recently? If your site is displaying a security warning, that could have as big an effect on conversions and shopper confidence as if you didn't have an SSL in
The recently announced POODLE security vulnerability has caused those in the security industry, and primarily in the payment processing business, to re-evaluate. PayPal and Authorize.net have both announced they will end support for SSL v3. What does that mean? An article from Authorize.net does a nice job explaining what is POODLE and what it means. As
Did you ever wish you could log in as a customer in your Zen Cart? It's a common situation for some store owners. It can be used if you accept phone orders, orders via email or any other method that is not online directly through your Zen Cart. Logging in as the customer allows you
When a visitor registers and creates an account at your website they are immediately sent the Zen Cart Welcome Email. Does yours look like this? The default text. Dear James, We wish to welcome you to Wheaton Website Services. You are now registered with our store and have account privileges: With your account, you can
Google Analytics is a powerful tool for tracking your website data. The key is find, measure and monitor the right data for your business. You can spend hours poking around in Google Analytics and end up with nothing actionable. Google Analytics Dashboards will help You've got to focus on the metrics that are both
Once you've installed Google Analytics on your Zen Cart (covered here), the next step is setting the correct settings in your Google Analytics account. The Google Analytics settings for Zen Cart are required to ensure the data you want, the data you need, gets collected. You can't run reports on data that does not get
Installing Google Analytics for Zen Cart is one of the easier plugins (there are currently two to choose from) to install and arguably one of the most important. The data available via Google Analytics will be invaluable in making educated and informed decisions about your site. Using one of the two plugins (Simple Google Analytics
A Sitemap (also called Site Map) is one of the basics for any website. It's quite simple in what it does but that doesn't diminish it's value. Your Zen Cart Sitemap is a list of the pages on your site. It is an XML file that lists URLs for a site along with additional metadata