One of the best things about a website is it's never 'done'. This means it's never perfect and you are always making it better, faster and safer. Some of this is directed solely at your customer. Faster loading pages, better quality images and easier checkout are a few. A website needs maintenance too. This
Good business advice is hard to come by. You have to ask yourself: Can I trust them? Do they know what they're talking about? Will they steal my ideas? Can they really help me? SCORE provides free, expert business mentors through local chapters See their website for full details. SCORE is: Confidential Unbiased Free I've used them myself for
Small business owners wear a lot of hats. Some we like, some we don't. Some we're good at and others not so much. If the task is not generating revenue, it should be delegated or minimized. Shipping automation is one such opportunity Think about the time you spend each day printing packing slips, printing shipping labels, updating
Have you ever wanted to give some customers special pricing? It sounds simple enough but can be difficult to implement in the way you want. You could use a coupon to give 10% off all products. But if you'd like to discount some products more than others, a coupon won't work. You could build a
Part of a good business plan is a backup plan. When you run a website as part of your business, you better have a backup plan for your website. WordPress backup is easier than many other platforms due to the ease and number of plugins available. We've used and recommend BackWPUp for WordPress backup. BackWPUp is free, can
Authorize.Net announced an upcoming change to their network. You can read the announcement here. The obvious questions are does this affect me and do I need to do anything. If you do not use Authorize.Net than you do not need to do anything. Stop reading and go about your day. If you do use Authorize.Net, keep reading.
Google announced late in 2014 that they'd start giving https pages a boost in rankings versus http. The web community has been waiting to see if switching to https improved rankings. There is now some pretty good evidence that Google is now giving https pages higher rankings. A Google update was detected around June 19, 2015,
Do you know why you have a website? If you're answer is 'because I'm supposed to' then I'd tell you that you don't. Your website should have specific, measurable goals. It might be an obvious goal like to sell products. But you can't stop there because that is not a well defined goal. What is a
Great customer service takes work and planning. The rewards for great customer service are immeasurable. Happy customers will: Return and re-order. Tell their friends. Share their experience on Facebook. Post links to your site on social media. Post images of your products on social media. Great customer service results in your customers doing marketing for
Google Analytics provides lots of information. The key is to find the useful and actionable information. It's all too easy to get sucked into looking at interesting information that you can't do anything about. That's just a waste of time. A Google Analytics funnels are useful and actionable They are useful because it tells you how visitors are interacting
