There are MANY factors that affect the way your website pages rank. Many of those are outside of your direct control. For this reason, it's so important to take full advantage of the factors you can control. One of the ranking factors is page speed. How quickly does you website load for a visitor? Visitors
When your business just starts out, order processing automation is one of those things you'll get to when you need it. For many business owners, orders start out slow and can be handled one by one manually. As your business grows, the time devoted to this task increases. If it's not your time, it's the
For those needing a way to submit a product data feed to Google, the Zen Cart Google Base Data Feed by Magnetic One was a popular choice. It has some great options, was very flexible and easy to use. Unfortunately, Magnetic One has discontinued development and is no longer selling the Google Base Data Feed for Zen
Email continues to be one of the top, if not the top, marketing tool for many companies. Email metrics will tell you if what you're doing is working. This all starts with a goal. Define the Goal Setting S.M.A.R.T. goals is the very first step...before you even begin writing the content. You're goal will determine
The Zen Cart team released a new version of Zen Cart yesterday, Zen Cart version 1.5.5. It's been over a year since the last release so this one contains many improvements and bug fixes. As technology keeps moving forward, it is important to keep up to date. Not doing so does put you at additional risk.
Image by Gerd Altmann from Pixabay Picture this. It's Monday morning, you grab your coffee, and you check your website only to find a blank screen, a 500 error, or worse, a defacement message from someone halfway around the world. Your phone starts ringing. Customers are emailing. Your contact form isn't capturing
One of the best things about a website is it's never 'done'. This means it's never perfect and you are always making it better, faster and safer. Some of this is directed solely at your customer. Faster loading pages, better quality images and easier checkout are a few. A website needs maintenance too. This
Good business advice is hard to come by. You have to ask yourself: Can I trust them? Do they know what they're talking about? Will they steal my ideas? Can they really help me? SCORE provides free, expert business mentors through local chapters See their website for full details. SCORE is: Confidential Unbiased Free I've used them myself for
Small business owners wear a lot of hats. Some we like, some we don't. Some we're good at and others not so much. If the task is not generating revenue, it should be delegated or minimized. Shipping automation is one such opportunity Think about the time you spend each day printing packing slips, printing shipping labels, updating
Have you ever wanted to give some customers special pricing? It sounds simple enough but can be difficult to implement in the way you want. You could use a coupon to give 10% off all products. But if you'd like to discount some products more than others, a coupon won't work. You could build a
