Google announced late in 2014 that they'd start giving https pages a boost in rankings versus http. The web community has been waiting to see if switching to https improved rankings. There is now some pretty good evidence that Google is now giving https pages higher rankings. A Google update was detected around June 19, 2015,
Great customer service takes work and planning. The rewards for great customer service are immeasurable. Happy customers will: Return and re-order. Tell their friends. Share their experience on Facebook. Post links to your site on social media. Post images of your products on social media. Great customer service results in your customers doing marketing for
You've been told you need a 'responsive template' for your website. But why? What is a responsive template? Mobile is getting more and more popular. Not just for browsing but also for buying online. Websites used to be designed for desktop computers with wide, big screens. Phones have different requirements: Smaller screens so less content
Did you ever wish you could log in as a customer in your Zen Cart? It's a common situation for some store owners. It can be used if you accept phone orders, orders via email or any other method that is not online directly through your Zen Cart. Logging in as the customer allows you
When a visitor registers and creates an account at your website they are immediately sent the Zen Cart Welcome Email. Does yours look like this? The default text. Dear James, We wish to welcome you to Wheaton Website Services. You are now registered with our store and have account privileges: With your account, you can
Once you've installed Google Analytics on your Zen Cart (covered here), the next step is setting the correct settings in your Google Analytics account. The Google Analytics settings for Zen Cart are required to ensure the data you want, the data you need, gets collected. You can't run reports on data that does not get
When it comes to managing order from your Zen Cart, there are three approaches. Use the default Orders function, export the order to a third-party system or install the Super Orders Plugin for Zen Cart. The default system covers the basics but much more is possible than the default order pages provide. Super Orders for
The Sales report Plugin for Zen Cart is one of those great little tools. It won't replace an accounting program but will answer many basic and some not so basic sales questions. As expected, you can run reports on sales this week, last month, year to date, etc. If you need some basic info on
Customer service *begins* when your customer places an order. A receipt with helpful and appropriate information is usually next...but don't stop there. If you continue to provide helpful and appropriate order information, your customer will be more likely to re-order from you and to tell their friends about the great experience they had buying from
DNS propagation is one of those techy things that rarely comes up in conversation but is important to understand if you ever move your website to a new hosting company. It's the whole reason your site is 'down' for a few hours during the move. It's not the files, those can be copied to the