Better Search Results with Both On-Site and Off-Site SEO Photo by Edho Pratama on Unsplash Getting better search results for your well-designed website is an ongoing task. Search engine optimization (SEO) optimizes websites to increase search ranking results. The best SEO strategy includes both On-site and Off-site SEO. A good website designer
PPC vs. SEO: Which Attracts More Business to Your Website? Photo by NisonCo PR and SEO on Unsplash What’s the best strategy for catching the attention of shoppers on-line? Small businesses know how competitive it is to not only attract a shopper’s attention but to close the sale. One method is Search
Photo by Blake Wisz on Unsplash Turn “One-Timers” into Loyal, Repeat Customers The time and effort you devote to marketing is well worth it to attract new customers. Once they find you, the next hurdle is keeping their interest after their initial purchase. You want to be their go-to solution the next
Photo by path digital on Unsplash Data Driven Marketing for Websites First lesson in Marketing: know your customer. Traditionally, this meant identifying the target customer for your products or services by identifying demographics that apply to them, such as age, gender, salary or interests. Next, create messages you assume your target will
Image by Gerd Altmann from Pixabay You’ve seen examples of holistic marketing by very large corporations such as Coca Cola and Apple. Rather than simply marketing their products, they market their target customer’s needs and wants. Customers don’t buy a beverage or a phone when they buy from them; they buy the
The world of shipping and logistics is constantly evolving, and the United States Postal Service (USPS) is no exception. In an effort to improve, USPS has introduced a new shipping method called USPS Ground Advantage. This method aims to replace the traditional First Class mail. However, this transition has caused compatibility issues with existing
Image by Lisa Caroselli from Pixabay When shopping online, we’ve all visited websites where it takes just a glance to see that the vendor is not for us. And we’re gone. Or, we linger awhile, only to find that the businesses seem unreliable or amateur. In other words, these websites lack credibility.
If you are using the UPS Shipping Module on your Zen Cart website and have been experiencing issues with obtaining shipping rate quotes, you are not alone. UPS has acknowledged problems with the legacy endpoint, which has led to the disruption in returning shipping rate quotes. Unfortunately, UPS has not provided an estimated time
Photo by Kelly Sikkema on Unsplash A well-designed website takes a curious or casual visitor on a journey. It might start with a finding your site on a Google search, a social media post, through on-line ads or by word of mouth. The visitor views your homepage or landing page and determines
Image from Pixabay How has your business evolved over the last few years? Have you added ecommerce to your operations? Shifted product or service offerings to attract a new customer base? Added new website features such as videos, chat lines, customer feedback, or signup pages? These business improvements may have stretched the
