Image by 200 Degrees from Pixabay Ecommerce Website Expectations Online shopping is more popular today than ever. Users look for websites that are a good fit for their needs and exude the “feel” they want. And they make a judgment – quickly. In this environment, small businesses strive to keep their websites
Image by Tumisu from Pixabay Visitors decide instantly if your website is a good fit for their needs. That’s a big reason for having a modern design and updated text on each page. Updated content also gets your site found faster, load faster and keeps your business and your customers safe. You’ll
Photo by Mathew Schwartz on Unsplash Fast Load Times for Improved User Experience An excellent website user experience can mean longer website visits, repeat visits and higher conversion rates. How to achieve a great user experience? Modern design elements and fast load times rank high in engaging users. Plenty of available plug-ins
Image by Diego Velázquez from Pixabay Three SEO Trends for 2024 Search Engine Optimization (SEO) equips your small business website with tools that work hard to attract customers. But optimizing your site is not a one and done task. SEO rules are always changing. As Google’s algorithms evolve, it’s a good idea
Better Search Results with Both On-Site and Off-Site SEO Photo by Edho Pratama on Unsplash Getting better search results for your well-designed website is an ongoing task. Search engine optimization (SEO) optimizes websites to increase search ranking results. The best SEO strategy includes both On-site and Off-site SEO. A good website designer
PPC vs. SEO: Which Attracts More Business to Your Website? Photo by NisonCo PR and SEO on Unsplash What’s the best strategy for catching the attention of shoppers on-line? Small businesses know how competitive it is to not only attract a shopper’s attention but to close the sale. One method is Search
Photo by Blake Wisz on Unsplash Turn “One-Timers” into Loyal, Repeat Customers The time and effort you devote to marketing is well worth it to attract new customers. Once they find you, the next hurdle is keeping their interest after their initial purchase. You want to be their go-to solution the next
Photo by path digital on Unsplash Data Driven Marketing for Websites First lesson in Marketing: know your customer. Traditionally, this meant identifying the target customer for your products or services by identifying demographics that apply to them, such as age, gender, salary or interests. Next, create messages you assume your target will
Image by Gerd Altmann from Pixabay You’ve seen examples of holistic marketing by very large corporations such as Coca Cola and Apple. Rather than simply marketing their products, they market their target customer’s needs and wants. Customers don’t buy a beverage or a phone when they buy from them; they buy the
The world of shipping and logistics is constantly evolving, and the United States Postal Service (USPS) is no exception. In an effort to improve, USPS has introduced a new shipping method called USPS Ground Advantage. This method aims to replace the traditional First Class mail. However, this transition has caused compatibility issues with existing
