An inviting website will build interest in your business and increase conversions. Adding videos to your website is a proven way to make it more attractive. Well placed, interesting videos engage visitors and spark interest where regular written text cannot. A recent Forbes Advisor article quoted, “Including videos on a website can increase time
Photo from Pixabay The statistics are alarming: 43% of cyber attacks target small businesses, costing them more than $2.2 million a year. Not only that, but cyber attacks cause 60% of small business victims to shut down within six months of an attack. Small businesses have a higher risk for attacks because
Photo from Pixabay Email marketing continues to be one of the best strategies for small businesses to increase sales and grow the business. It’s a popular and effective tool that works well if your email list is valid. One of the best ways to create a valid list is to build it
Photo from Pixabay A hard-to-navigate website is like a very disorganized closet. When you open it to look for something, your instinct is to close it again and give up. And that’s what visitors to your website will do if the navigation is confusing. A recent survey by Clutch found that 94%
If you feel that social media has replaced email marketing, you’re missing out on an effective marketing tool. Especially for small businesses, email marketing is economical and effective. It is the winning choice for building your brand and increasing sales. Photo by Brett Jordan on Unsplash According to Campaign Monitor’s email marketing
The Zen Cart development team has released version 1.5.8. There is a long list of bug fixes and improvements. One of the most notable is compatibility with PHP 8. For all of these reasons, we strongly recommend upgrading to 1.5.8 from all prior versions. Contact us for a quote. The most notable improvements and
Photo by Christian Wiediger on Unsplash Email marketing campaigns promote customer loyalty and attract new ones. As a business owner, you know that adding photos and other images to an email draws more interest than those with text only. Adding videos goes the next step and engages readers even more. Some small
Image from Unsplash While competitors pose a threat to small business owners, they also offer the opportunity to grow and improve. Studying and tracking competitor websites helps small businesses learn their strengths and weaknesses. And they’ll learn more about their own unique business strengths, which they can use to develop powerful marketing
Photo by Erik Mclean on Unsplash Small businesses adapted quickly to demand for on-line shopping in the last few years. Online shopping hasn’t slowed down, either. In a recent Jungle Scout survey, 72% of consumers said online spending either stayed the same or increased in 2Q 2022. Shoppers search and make decisions
Image by Gerd Altmann from Pixabay Like many small business owners, you pivoted to stay competitive during the last few years. Changing market conditions and buying habits meant adding ecommerce applications, new products and new customers. In effect, you rebranded your business. You revised your operations to reshape or restart your brand.
