Success! Your marketing strategy is bringing visitors to your website. Once there, you only have three seconds to engage them. A pleasing customer experience will compel visitors to choose products or services, complete the purchase and encourage future purchases. How do you create interest and complete a sale? Business owners and website designers each
The Customer Acquisition Cost equation includes the cost of attracting visitors to your website. You attract customers by investing in advertising, marketing, emails, direct mails, promotions, and incentives. But attracting is only half the story. The goal is to convert a website visit into a purchase or lead, and that happens when visitors have
Are your emails reaching your customer’s inbox? Sending business email is an important part of your marketing strategy, so you want to make sure your emails go into your customer’s inbox and not to a spam folder. Two keys to successful emailing are knowing about spam filters and using a professional, business email address.
Do you really need a website to grow your business, or is a Facebook business page enough? After all, a Facebook page is free to set up, with the promise of reaching a large audience. Sounds good, right? But that’s a shortsighted approach to your online presence. Skipping a website will prevent you from
Your business deserves a great website that expresses your brand, attracts your target audience and helps you reach your goals. You’ll need a knowledgeable website designer who will turn your needs with the right design. Once you find the right designer, you’ll want to prepare for your first meeting so you can communicate your
You’re ready to invest in your website for your business and you’re eager to see results. You want increased traffic to the site, increased engagement by viewers, and increased sales. Many business owners are so eager to get a new site launched that when they meet with their web designer they immediately want to
What will your business look like six months or a year from now? Unless you plan for success, it will probably not look much different. In fact, it will likely take a turn for the worse. Why? Your competitors are planning for success. New businesses are planning for success. Top Four Areas to Plan
Questions from customers can be some of the most valuable, and easiest to create, data you have on your website. Think about why someone comes to your website. They have a need or a problem they want to solve. They go looking for an answer to the question "Will this solve my problem?". There
Do you know what rich snippets are? Google and Bing do and they really like them, which is why you should use rich snippets on your website. Webmasters use this shared vocabulary to structure metadata on their websites and to help search engines understand the published content, a technique known as search engine optimization.
As a small business owner, a lot of your success can be attributed to your determination and gut decisions about what is best. The fact that you have created a business generating revenue is evidence of this. But you must be careful not to take this too far. You must always focus on your
