Photo by Blake Wisz on Unsplash Turn “One-Timers” into Loyal, Repeat Customers The time and effort you devote to marketing is well worth it to attract new customers. Once they find you, the next hurdle is keeping their interest after their initial purchase. You want to be their go-to solution the next
Photo by path digital on Unsplash Data Driven Marketing for Websites First lesson in Marketing: know your customer. Traditionally, this meant identifying the target customer for your products or services by identifying demographics that apply to them, such as age, gender, salary or interests. Next, create messages you assume your target will
Image by Gerd Altmann from Pixabay You’ve seen examples of holistic marketing by very large corporations such as Coca Cola and Apple. Rather than simply marketing their products, they market their target customer’s needs and wants. Customers don’t buy a beverage or a phone when they buy from them; they buy the
Image by Lisa Caroselli from Pixabay When shopping online, we’ve all visited websites where it takes just a glance to see that the vendor is not for us. And we’re gone. Or, we linger awhile, only to find that the businesses seem unreliable or amateur. In other words, these websites lack credibility.
Photo by Kelly Sikkema on Unsplash A well-designed website takes a curious or casual visitor on a journey. It might start with a finding your site on a Google search, a social media post, through on-line ads or by word of mouth. The visitor views your homepage or landing page and determines
Image from Pixabay How has your business evolved over the last few years? Have you added ecommerce to your operations? Shifted product or service offerings to attract a new customer base? Added new website features such as videos, chat lines, customer feedback, or signup pages? These business improvements may have stretched the
An inviting website will build interest in your business and increase conversions. Adding videos to your website is a proven way to make it more attractive. Well placed, interesting videos engage visitors and spark interest where regular written text cannot. A recent Forbes Advisor article quoted, “Including videos on a website can increase time
Photo from Pixabay Email marketing continues to be one of the best strategies for small businesses to increase sales and grow the business. It’s a popular and effective tool that works well if your email list is valid. One of the best ways to create a valid list is to build it
Photo from Pixabay A hard-to-navigate website is like a very disorganized closet. When you open it to look for something, your instinct is to close it again and give up. And that’s what visitors to your website will do if the navigation is confusing. A recent survey by Clutch found that 94%
If you feel that social media has replaced email marketing, you’re missing out on an effective marketing tool. Especially for small businesses, email marketing is economical and effective. It is the winning choice for building your brand and increasing sales. Photo by Brett Jordan on Unsplash According to Campaign Monitor’s email marketing
