Photo by Christian Wiediger on Unsplash Email marketing campaigns promote customer loyalty and attract new ones. As a business owner, you know that adding photos and other images to an email draws more interest than those with text only. Adding videos goes the next step and engages readers even more. Some small
Image from Unsplash While competitors pose a threat to small business owners, they also offer the opportunity to grow and improve. Studying and tracking competitor websites helps small businesses learn their strengths and weaknesses. And they’ll learn more about their own unique business strengths, which they can use to develop powerful marketing
Photo by Erik Mclean on Unsplash Small businesses adapted quickly to demand for on-line shopping in the last few years. Online shopping hasn’t slowed down, either. In a recent Jungle Scout survey, 72% of consumers said online spending either stayed the same or increased in 2Q 2022. Shoppers search and make decisions
Image by Gerd Altmann from Pixabay Like many small business owners, you pivoted to stay competitive during the last few years. Changing market conditions and buying habits meant adding ecommerce applications, new products and new customers. In effect, you rebranded your business. You revised your operations to reshape or restart your brand.
Photo by Myriam Jessier on Unsplash The valuable data you get from Google Analytics, namely Google Universal Analytics (UA), is transitioning to Google Analytics 4 (GA4). Google introduced Google Analytics 4 (GA4) in 2020 with new features driven by changing customer behavior and government regulations. Since Google will discontinue the UA version
So many choices! Shopping online can be overwhelming. With so many vendors, brands and products, buyers need help making purchase decisions. Social proof gives shoppers feedback from other shoppers to make it easier. Coined by Robert Cialdini in his 1984 book Influence: Science and Practice, social proof is when people copy the actions of others
Every step of the purchasing process is an opportunity to build your brand. In fact, what happens after customers press the "order it" button can make or break their experience. Packaging and delivery intervals affect your brand reputation. Customers view quick delivery and sustainable packaging as important parts of the purchase experience. Don’t view
Loyalty programs are growing in popularity with ecommerce businesses. They help small businesses compete in the increasingly competitive ecommerce space, and can highlight their value over very large ecommerce sites. Business owners know that keeping existing customers is less expensive than attracting new ones. Customer loyalty programs can boost customer retention and sales. Data
In the age of the Internet, digital marketing is one of the most cost-effective ways to cultivate an audience for businesses. Be it through the website, social media, or a good mix of both, digital marketing is ideal for businesses with limited marketing budgets. However, no matter how strong your digital marketing strategy is,
Some days it seems as though everyone buys everything online from the huge B2C ecommerce businesses. Prices are low and ordering is easy. Can small businesses compete with them? The answer is a resounding yes! Small businesses offer benefits that huge ecommerce sites can’t. Small business owners need to recognize and communicate them so they
