Image by Nguyễn Âu from Pixabay As a business owner, you know that having an online store isn't just about being present on the web—it's about turning visitors into customers. Boosting your conversion rate is crucial for your bottom line, but it doesn't have to be complicated. Let's dive into some practical,
Image by Mohamed Hassan from Pixabay In today's digital landscape, ensuring your business's website is optimized for voice search can make a significant difference in reaching and engaging with your target audience. With voice search becoming increasingly popular among consumers, optimizing your website for this technology is not just beneficial but essential
Registration is now open for my next SCORE webinar on “How to Prepare for a Successful Website Development Project,” scheduled for April 25, 2024, at 6:30 pm. It will be 60-90 minutes long and include Q&A time. Find registration information at . SCORE is the nation's largest network of volunteer business mentors who help
Image by 200 Degrees from Pixabay Ecommerce Website Expectations Online shopping is more popular today than ever. Users look for websites that are a good fit for their needs and exude the “feel” they want. And they make a judgment – quickly. In this environment, small businesses strive to keep their websites
Image by Tumisu from Pixabay Visitors decide instantly if your website is a good fit for their needs. That’s a big reason for having a modern design and updated text on each page. Updated content also gets your site found faster, load faster and keeps your business and your customers safe. You’ll
Image by Diego Velázquez from Pixabay Three SEO Trends for 2024 Search Engine Optimization (SEO) equips your small business website with tools that work hard to attract customers. But optimizing your site is not a one and done task. SEO rules are always changing. As Google’s algorithms evolve, it’s a good idea
Better Search Results with Both On-Site and Off-Site SEO Photo by Edho Pratama on Unsplash Getting better search results for your well-designed website is an ongoing task. Search engine optimization (SEO) optimizes websites to increase search ranking results. The best SEO strategy includes both On-site and Off-site SEO. A good website designer
PPC vs. SEO: Which Attracts More Business to Your Website? Photo by NisonCo PR and SEO on Unsplash What’s the best strategy for catching the attention of shoppers on-line? Small businesses know how competitive it is to not only attract a shopper’s attention but to close the sale. One method is Search
Photo by Blake Wisz on Unsplash Turn “One-Timers” into Loyal, Repeat Customers The time and effort you devote to marketing is well worth it to attract new customers. Once they find you, the next hurdle is keeping their interest after their initial purchase. You want to be their go-to solution the next
Photo by path digital on Unsplash Data Driven Marketing for Websites First lesson in Marketing: know your customer. Traditionally, this meant identifying the target customer for your products or services by identifying demographics that apply to them, such as age, gender, salary or interests. Next, create messages you assume your target will
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