January is more than just a fresh calendar, it’s your best opportunity to make sure your website is working as hard as you are. Whether you run a service business or an online store, your website is your digital storefront. A neglected site can quietly chip away at your credibility, cost you leads, and
AI Tools Your Business Should Actually Be Using — and Which to Skip AI is everywhere - from your inbox to your browser to every podcast claiming it’s the next big thing. As a small business owner, you’re probably wondering: Do I really need to be using AI right now? And if so, where
Image by Diggity Marketing from Pixabay In today’s digital landscape, a high-performing website isn’t just about speed or aesthetics—it’s about being seen. On-page SEO (Search Engine Optimization) ensures your website is optimized for search engines to find, understand, and rank it. This is crucial for small business owners who want websites that
In today's rapidly evolving digital landscape, artificial intelligence (AI) is fundamentally changing how potential customers find and interact with businesses online. As a business owner, understanding these changes is crucial for maintaining and improving your website's visibility. We invite you to join us on October 31, 2024 at noon central time, for an informative
Registration is now open for my next SCORE webinar on “How to Prepare for a Successful Website Development Project,” scheduled for April 25, 2024, at 6:30 pm. It will be 60-90 minutes long and include Q&A time. Find registration information at . SCORE is the nation's largest network of volunteer business mentors who help
Image by Tumisu from Pixabay Visitors decide instantly if your website is a good fit for their needs. That’s a big reason for having a modern design and updated text on each page. Updated content also gets your site found faster, load faster and keeps your business and your customers safe. You’ll
Photo by Mathew Schwartz on Unsplash Fast Load Times for Improved User Experience An excellent website user experience can mean longer website visits, repeat visits and higher conversion rates. How to achieve a great user experience? Modern design elements and fast load times rank high in engaging users. Plenty of available plug-ins
Image by Diego Velázquez from Pixabay Three SEO Trends for 2024 Search Engine Optimization (SEO) equips your small business website with tools that work hard to attract customers. But optimizing your site is not a one and done task. SEO rules are always changing. As Google’s algorithms evolve, it’s a good idea
Photo by Blake Wisz on Unsplash Turn “One-Timers” into Loyal, Repeat Customers The time and effort you devote to marketing is well worth it to attract new customers. Once they find you, the next hurdle is keeping their interest after their initial purchase. You want to be their go-to solution the next
Image by Lisa Caroselli from Pixabay When shopping online, we’ve all visited websites where it takes just a glance to see that the vendor is not for us. And we’re gone. Or, we linger awhile, only to find that the businesses seem unreliable or amateur. In other words, these websites lack credibility.
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