You’re ready to invest in your website for your business and you’re eager to see results. You want increased traffic to the site, increased engagement by viewers, and increased sales. Many business owners are so eager to get a new site launched that when they meet with their web designer they immediately want to see some design options for it. They believe that the content can be easily “filled in” later and will be successful because of the new design. We believe, however, that taking the time to create content first is the right way to develop a winning website. Strong content will usually lead you to the right design.
What is website content?
Website content describes your products and services, your business, and always emphasizes the customer. Content includes knowing how the website will be organized and how a user will navigate around in it. Content is focused on a clear call to action. Every page on your website should have a clear goal or next step for your visitor. Great content will help drive traffic to your website before any user sees the design. Good website design is built around the content and supports your content and your calls to action.
What is website design?
Website design is an umbrella term that includes layout, product placement, color, forms, ease of use, clickable items, consistency, sitemap, security, ecommerce capability, search engine optimization and other items. An effective design will keep visitors on your site, draw them to your calls to action, and promise repeat future visits.
Think of a movie. Very broadly, a movie consists of a compelling story (content) and a beautiful presentation (design). When a movie is created, it always begins with the story. It’s the screenplay (content) that determines if a movie is greenlighted. Only then can the design begin – think of the cast, the setting, the costumes, and the music. The design brings the story to life. But it’s the story that gets moviegoers in the theater.
When we at Wheaton Website Services work with clients, we like to keep that in mind. You know your business better than anyone else. We want to make your new website as successful as possible by taking time to discuss the content with you first, and the design ideas will flow. You don’t have to have every word written, of course, but make sure it agrees with your business strategy, goals and target customer preferences.
We look forward to working with you to develop the best-designed website for your business.
Contact us to learn how we can help you to be more successful.
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