Visitors decide instantly if your website is a good fit for their needs. That’s a big reason for having a modern design and updated text on each page. Updated content also gets your site found faster, load faster and keeps your business and your customers safe. You’ll build credibility as you increase conversions. How exactly does updating your content pay off? Here are eight ways:
- Improve SEO – Search engines check websites for new and updated information regularly. They look for fresh content, updated relevant keywords, and how images are performing. Search engine algorithms change frequently, so it’s important to stay up to date with them. According to Semrush, when business owners were asked, over half of business owners said creating more content or improving the quality of their content helps boost search rankings.
- Enhance your brand – Adding a page to your site that changes frequently, such as a FAQ list, blog post (like this one), or a feature on a spotlighted product or service will build your brand and customer loyalty. Read our Building Credibility blog and learn how to enhance your brand on your website.
- Boost User Experience – A key to attracting and retaining customers is to provide the best user experience possible. Read our blog on A Well-Designed Website Journey Increases Conversions for tips on creating a successful user experience. Use analytic tools to see how individual pages are performing, measure the success of keywords and see which pages have the most traffic. Make frequent changes to keep improving.
- Modernize Design – Updating images and videos will keep the site fresh. Updating colors and design invites customers to stay on the site longer and browse for new information. Your website designer can help you choose modern elements that fit your image and appeal to your target audience.
- Increase Security – Install the latest security plug-ins, update passwords, monitor access, and monitor usage to help identify suspicious activity. Read more in our blog on Cyber Attacks to keep you and your business safe.
- Improve Performance – A key measurement of website performance is page load times. As you update website content by adding new text, images, links and designs, test their impact on load times to make sure they don’t slow down the visitor’s experience.
- Showcase new products and services for repeat business – Update homepage news items to keep visitor interest high. Vary color choices or design elements. Clearly indicate when special sales are going on or time-sensitive offers are in place so customers will check back often.
- Stay Competitive – You can identify which keywords your competition uses with analytics software tools. You may want to update your keywords to stay competitive. Likewise, you can study changes in design and content the competition uses. You may find new features, layout ideas or other ideas to help enhance your customer experience.
Schedule a website review regularly and study the elements that will make it more successful.
Wheaton Website Services designs and maintains websites for small and medium-sized businesses. We will help you design a site that conveys your brand and welcomes new and returning customers. We can help you create content that engages visitors to increase sales and profitability. Contact us to learn more.
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