If your website isn’t accessible to everyone, you’re not just missing out on potential customers you could also be risking a lawsuit. ADA compliance (meeting the standards of the Americans with Disabilities Act) is no longer something only large companies need to worry about. In recent years, small businesses have increasingly become the target of legal action because their websites aren’t usable by people with disabilities.
Here’s what business owners like you need to know and what you can do today to protect your business and better serve your community.
Why ADA Compliance Matters
An accessible website allows people with disabilities such as those using screen readers or who rely on keyboard navigation to interact with your content just like anyone else. That includes being able to:
- Navigate menus and links
- Fill out contact forms
- Read product descriptions and pricing
- Access videos, PDFs, and downloadable content
In 2024, over 4,600 ADA website lawsuits were filed in the U.S., many targeting small and mid-sized businesses. And this number is expected to grow.
But this isn’t just about risk.
An accessible website sends the message that you care about all your visitors. It also improves your SEO, increases your reach, and enhances your overall user experience.
What ADA Compliance Actually Involves
The ADA doesn’t provide a checklist, but courts and legal experts generally refer to the Web Content Accessibility Guidelines (WCAG) as the standard. WCAG 2.2 is the most current version as of 2025.
Key compliance areas include:
- Alt Text: All images should include descriptive alt text so screen readers can explain them.
- Color Contrast: Text and background colors need to have enough contrast for readability.
- Keyboard Navigation: All functionality should be accessible without a mouse.
- Labels and Instructions: Forms and buttons must have clear labels and instructions.
- Skip to Content Links: Helps screen reader users skip repetitive navigation.
- Video Captions: All video content should include accurate captions or transcripts.
- Error Identification: Forms should clearly indicate where errors occur and how to fix them.
Tools to Test Your Website
Here are a few tools you can use to check your site’s accessibility:
Keep in mind, these tools don’t catch everything—manual checks are still necessary.
What to Do if Your Site Isn’t Compliant
- Run a quick scan using a free tool like WAVE or Lighthouse.
- Fix the basics: Update alt text, form labels, and contrast issues.
- Work with a developer for deeper issues.
- Document your efforts to show you’re making a good faith effort.
ADA Compliance Is a Smart Business Move
Accessibility isn’t just about avoiding lawsuits, it’s about creating a better, more inclusive online experience for all users. That makes your website more usable, more trustworthy, and more effective.
Need help identifying or fixing ADA compliance issues on your site?
Wheaton Website Services specializes in building and maintaining accessible websites for small and medium-sized businesses.
Wheaton Website Services can help you effectively leverage ADA compliance to improve your website’s accessibility, user experience, and legal protection. Are you ready to start leveraging ADA compliance? Contact us today to learn how we can help.
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