Project Description

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The Project

Russian Brilliants needed a more modern, mobile friendly website and improved graphics. Their current site looked very dated. We built a custom responsive template, included sleek, modern graphics and icons as well as a number of other requests for the redesign.

We included a function that updates the product price as product options like stone size and color are selected, multiple and detailed product images highlight the intricacies of the jewelry and prominent social media buttons make it easy to share.

Customer testimonials are prominently displayed on the home page to prove the quality of their work and customer service. Icons in the footer also serve this same purpose.

A url re-write plugin allows them to set the url structure for each page to support their marketing strategy and improve website rankings. The guest checkout option reduces barriers to ordering and improves their conversion rate.

The outcome was a new website that highlights their unique selling proposition (USP) and key differentiators resulting in higher conversion rates and increased sales.