Never heard of microdata? You’re not alone but knowing what it is and using microdata on your website will improve page rankings, click-through rates and user experience.

Microdata is an HTML specification used to nest metadata within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users.

Microdata is not intended for the user to see. It’s there to help search engines better understand the content on your page. Some examples of the hundred’s of elements are:

  • Product Price
  • Product Image
  • Product Name
  • Reviews
  • Availability, i.e. in stock.

Yelp uses microdata to tag star ratings, number of reviews and price range on their website. This lets Google understand what those elements are and allows them to display that data specifically in the search results. This data makes it easy for a searcher to understand quickly.

What is Microdata

People don’t read websites (you’re the exception reading this), they scan them looking for what they want and where to click next. If you can provide information in an easy to read/scan format, more people will notice and take action.

Microdata elements for anything

No matter what you are selling or offering on your website, there’s a good chance there is a microdata element for it. The hundreds of elements are broken out into groups, such as:

  • People
  • Recipes
  • Products
  • Place
  • Organization
  • and even Thing

As searchers get better at searching and more precise in their search terms, providing more precise data to the search engines will only help those people find you more often.

Zen Cart and WordPress and most other platforms all allow microdata in one way or another. If you are not using it, at least some of your competitors are. As the saying goes, if your standing still, someone is passing you by.

Contact Us to find out how to get microdata installed on your website.