Up-Sells and Cross-Sells in Zen Cart

A popular way to increase both revenue and average order value is to offer up-sells and cross-sells in Zen Cart. What is an up-sell or a cross-sell? Up-sell: is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale.

By |2016-11-19T10:32:04-06:00November 19th, 2016|Marketing|0 Comments

Free SSL from Let’s Encrypt

I'm happy to announce that we are now offering a free SSL when hosting with Wheaton Website Services. Encryption with an SSL is quickly becoming the norm. Why? Google gives higher rankings for SSL pages. An SSL is required for e-commerce sites. They give enhanced customer confidence. Browsers will soon warn about any site without an

By |2016-09-19T14:24:37-05:00September 19th, 2016|Website Administration|0 Comments

Caching Plugin for WordPress

There are MANY factors that affect the way your website pages rank.  Many of those are outside of your direct control. For this reason, it's so important to take full advantage of the factors you can control. One of the ranking factors is page speed.  How quickly does you website load for a visitor? Visitors

By |2016-08-18T16:02:10-05:00August 18th, 2016|WordPress, WordPress Plugins|0 Comments

Order Processing Automation

When your business just starts out, order processing automation is one of those things you'll get to when you need it. For many business owners, orders start out slow and can be handled one by one manually. As your business grows, the time devoted to this task increases. If it's not your time, it's the time

By |2016-06-28T14:00:51-05:00June 28th, 2016|Website Administration|0 Comments

Top 5 Email Metrics to Track

Email continues to be one of the top, if not the top, marketing tool for many companies. Email metrics will tell you if what you're doing is working. This all starts with a goal. Define the Goal Setting S.M.A.R.T. goals is the very first step...before you even begin writing the content. You're goal will determine

By |2016-05-20T06:20:05-05:00May 20th, 2016|Marketing|0 Comments

Zen Cart version 1.5.5 released

The Zen Cart team released a new version of Zen Cart yesterday, Zen Cart version 1.5.5. It's been over a year since the last release so this one contains many improvements and bug fixes. As technology keeps moving forward, it is important to keep up to date.  Not doing so does put you at additional risk.

By |2016-03-18T08:22:44-05:00March 18th, 2016|Zen Cart|0 Comments

Website Disaster Planning

Disaster Planning is the real life application of the old saying 'an ounce of prevention is worth a pound of cure'. You can count on some disaster happening to your business or website at some point. According to FEMA, 40% of small businesses do not re-open after a disaster and another 25% close within one year. There

By |2016-03-03T11:41:00-06:00March 3rd, 2016|Website Administration|0 Comments
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